Find A Butcher Logo

This logo and branding treatment was created for a new community outreach program of the American Association of Meat Processors, North America's largest meat trade organization. The Association wanted to create a website, social media presence, and store-front signage that would encourage customers to forego big-box grocery stores and instead buy their meat at a local butcher. I created the logo to combine the ubiquitous location pin with an easily-identifiable icon for meat. The resulting logo is simple, memorable and industry appropriate. The customer was extremely pleased.